In this module, you’ll gain in-depth knowledge of how to leverage analytics tools like Google Analytics to understand user behavior across web and mobile applications. The course focuses on how to use this data to optimize and refine user experience design.

By the end of this section, you will be able to:

1- Define key user experience metrics that drive design decisions.
2- Utilize Google Analytics and other tools to gather actionable data.
3- Improve UX/UI design by analyzing user behavior and feedback.
4- Implement data-driven design strategies to enhance user satisfaction and engagement.
5- Gain hands-on experience in applying analytics to real-world design challenges.

In this module, you'll dive into the essential concepts of product management and understand how product decisions shape the UI/UX design process . This knowledge will help you collaborate effectively with product managers and align design decisions with business goals.

By the end of this section, you will be able to:

1- Understand the role of product management and how it influences UI/UX design.
2- Learn the key responsibilities of a product manager and their impact on product development.
3- Improve communication skills between product managers and UX/UI designers to streamline design processes.
4- understand how to balance user needs with business goals in design decisions.
5- Gain insights into the decision-making process and how to apply that knowledge to enhance the design and development lifecycle.

In this course, you will master the core principles of human-centered design and learn how to effectively scope and tackle design problems.

You will:

1- Understand how to
empathize with users and perform user research to gain valuable insights.
2- Learn how to conduct in-depth user interviews and design quantitative surveys to uncover key opportunities.
3- Use research data to inform and refine design decisions.
4- Apply psychology principles to design sketches and prototypes, ensuring a user-centric approach.
5- Gain the skills to make data-driven design decisions that enhance user satisfaction and usability.

In this course, you will learn how to take design concepts and translate them into actionable, testable prototypes.

You will:

1- Understand the design sprint process and how to effectively translate research findings into a low-fidelity prototype.
2- Apply user interface principles to create clickable prototypes that are ready for testing.
3- Conduct usability testing to gather valuable feedback, improving design iterations.
4- Learn how to refine your design based on engagement data, driving improvements in user experience and key performance indicators (KPIs).
5- Gain practical knowledge on how to continuously iterate and optimize your prototypes based on real user input.

This course focuses on creating a professional UX portfolio that stands out to potential employers and clients.

You will:

1- Understand the key elements that should be included in your UX portfolio and learn what to avoid, ensuring it aligns with industry standards.
2- Apply storytelling and branding frameworks to craft a personal profile that highlights your unique value proposition and design approach.
3- Learn best practices for maintaining and regularly updating your UX portfolio to keep it relevant and reflective of your evolving skills.
4- explore ways to showcase your design process and successful projects, making it easy for hiring managers to see your capabilities.